Lack of Control and Preference For Tangible Products
We show consumers cope with lack of control by choosing tangible products over intangible counterparts. In three studies, we show individual differences in desirability of control predicted choices of tangible products over intangible counterparts, and participants who were made to feel lack of control chose tangible products over intangible counterparts.
Li Jiang (2016) ,"Lack of Control and Preference For Tangible Products", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 739-739.
Li Jiang, UCLA
NA - Advances in Consumer Research Volume 44 | 2016
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