Consumer Suspicion As a Communicational Opportunity in Ethical Consumption

This paper proposes the notion of suspicion, as a unique opportunity for persuasion in ethical consumption. Can suspicion be more efficient than trust for marketers, to achieve persuasion? Information search might be triggered by a certain level of suspicion and give to ethical companies the opportunity to overcome generalized distrust.



Citation:

Artemis Panigyraki and Dr. CLAUDIA JASMAND (2016) ,"Consumer Suspicion As a Communicational Opportunity in Ethical Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 752-752.

Authors

Artemis Panigyraki, PhD student, Imperial College Business School
Dr. CLAUDIA JASMAND , Assistant Professor in Marketing, Imperial College Business School



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study

Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School

Read More

Featured

Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice

Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada

Read More

Featured

Doing Worse but Feeling Better: Consequences of Collective Choice

Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.