Consumer Suspicion As a Communicational Opportunity in Ethical Consumption
This paper proposes the notion of suspicion, as a unique opportunity for persuasion in ethical consumption. Can suspicion be more efficient than trust for marketers, to achieve persuasion? Information search might be triggered by a certain level of suspicion and give to ethical companies the opportunity to overcome generalized distrust.
Citation:
Artemis Panigyraki and Dr. CLAUDIA JASMAND (2016) ,"Consumer Suspicion As a Communicational Opportunity in Ethical Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 752-752.
Authors
Artemis Panigyraki, PhD student, Imperial College Business School
Dr. CLAUDIA JASMAND , Assistant Professor in Marketing, Imperial College Business School
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
How Regional Diasporic Consumer Experiences Produce Transnational Imaginary
Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University
Featured
Immigration, Abortion, and Gay Marriage – Oh My!
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA
Featured
Consumers' response to branded longevity
Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY