Playful Consumption: a Physical Perspective

Consumers increasingly engage in playful physical activities. Existing theorizations of playful consumption are disembodied and therefore cannot capture the phenomenon adequately. I investigate the practice of juggling using ethnography to develop an embodied theory of playful consumption. This research contributes to theories of playful consumption and consumer expertise.



Citation:

Olivier Sibai (2016) ,"Playful Consumption: a Physical Perspective", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 625-625.

Authors

Olivier Sibai, Birkbeck, University of London, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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