Playful Consumption: a Physical Perspective
Consumers increasingly engage in playful physical activities. Existing theorizations of playful consumption are disembodied and therefore cannot capture the phenomenon adequately. I investigate the practice of juggling using ethnography to develop an embodied theory of playful consumption. This research contributes to theories of playful consumption and consumer expertise.
Citation:
Olivier Sibai (2016) ,"Playful Consumption: a Physical Perspective", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 625-625.
Authors
Olivier Sibai, Birkbeck, University of London, UK
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
The Effect of Identity Conflict on Price Sensitivity
Huachao Gao, University of Victoria
Yinlong Zhang, University of Texas at San Antonio, USA
Vikas Mittal, Rice University, USA
Featured
Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion
Helen van der Sluis, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Featured
The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value
Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands