The Asymmetric Nature and Motivation of Experiential and Material Purchases, and Their Impact on Happiness
Experiential purchases have been found to make people happier than material purchases. However, a deeper analysis of the two purchase types reveals vast underlying differences between the two in terms of their nature and the motivation behind them that hedonically favor experiences.
Sofia Kousi and Flora Kokkinaki (2016) ,"The Asymmetric Nature and Motivation of Experiential and Material Purchases, and Their Impact on Happiness", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 516-517.
Sofia Kousi, Athens University of Economics and Business, Greece
Flora Kokkinaki, Athens University of Economics and Business, Greece
NA - Advances in Consumer Research Volume 44 | 2016
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