The Asymmetric Nature and Motivation of Experiential and Material Purchases, and Their Impact on Happiness

Experiential purchases have been found to make people happier than material purchases. However, a deeper analysis of the two purchase types reveals vast underlying differences between the two in terms of their nature and the motivation behind them that hedonically favor experiences.



Citation:

Sofia Kousi and Flora Kokkinaki (2016) ,"The Asymmetric Nature and Motivation of Experiential and Material Purchases, and Their Impact on Happiness", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 516-517.

Authors

Sofia Kousi, Athens University of Economics and Business, Greece
Flora Kokkinaki, Athens University of Economics and Business, Greece



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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