How Thinking Style Impacts Consumer Reactions to Corporate Social Responsibility
We examine how consumers’ thinking style may impact their evaluation of CSR. We show that analytical thinkers evaluate companies more positively when the company-cause fit is high (vs. low), holistic (vs. analytical) thinkers evaluate companies more positively when the fit is low. CSR attributions mediate these effects.
Citation:
Yoshiko DeMotta, Catherine Janssen, and Sankar Sen (2016) ,"How Thinking Style Impacts Consumer Reactions to Corporate Social Responsibility ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 728-728.
Authors
Yoshiko DeMotta, Fairleigh Dickinson University, USA
Catherine Janssen, IÉSEG School of Management, France
Sankar Sen, Baruch College, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited
Featured
I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?
Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Featured
Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip
Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA