How Thinking Style Impacts Consumer Reactions to Corporate Social Responsibility
We examine how consumers’ thinking style may impact their evaluation of CSR. We show that analytical thinkers evaluate companies more positively when the company-cause fit is high (vs. low), holistic (vs. analytical) thinkers evaluate companies more positively when the fit is low. CSR attributions mediate these effects.
Yoshiko DeMotta, Catherine Janssen, and Sankar Sen (2016) ,"How Thinking Style Impacts Consumer Reactions to Corporate Social Responsibility ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 728-728.
Yoshiko DeMotta, Fairleigh Dickinson University, USA
Catherine Janssen, IÉSEG School of Management, France
Sankar Sen, Baruch College, USA
NA - Advances in Consumer Research Volume 44 | 2016
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