Complicitous Consumers? Deconstructing Online "Fertility Testimonials"
Our discursive analysis of American women's online customer testimonials on two “fertility wellness” websites reveals how this advertising strategy makes women unwittingly complicitous in the medical and marketing discourses that stigmatise them as solely responsible for procreative challenges, and simultaneously undermines the tenets of fourth-wave feminism.
Jennifer Takhar and Kelly Pemberton (2016) ,"Complicitous Consumers? Deconstructing Online "Fertility Testimonials"", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 761-761.
Jennifer Takhar, Novancia Business School, Paris. France.
Kelly Pemberton, The George Washington University, Washington DC. USA
NA - Advances in Consumer Research Volume 44 | 2016
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA
G7. The Presence of Dividing Line Decrease Perceived Quantity
Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University