To Me Or Not to Me: Personal Body As Contested Ownership

This paper advances extant knowledge about alternative forms of ownership. Through a longitudinal, multi-sited ethnography of the body modification phenomenon, we explore the lived experience of people whose legitimate entitlement to their body is contested. We identify factors facilitating/hindering the maintenance of individual ownership over the modified body.


Elena Fumagalli, Luca M. Visconti, and Kristine De Valck (2016) ,"To Me Or Not to Me: Personal Body As Contested Ownership", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 441-442.


Elena Fumagalli, HEC Paris, France
Luca M. Visconti, ESCP Europe, France
Kristine De Valck, HEC Paris, France


NA - Advances in Consumer Research Volume 44 | 2016

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