The Pursuit of Happiness and Quest For Wealth: Do Materialists Really Save Less and Borrow More, and If So Why?

Two large studies revealed bi-directional associations between consumer materialism and financial saving and debt. These associations are driven by one specific motivation for materialism, namely, acquisition as the pursuit of happiness. The studies provide strong support that it leads to being impatient and to a preference for liquid assets.



Citation:

Esther Jaspers and Rik Pieters (2016) ,"The Pursuit of Happiness and Quest For Wealth: Do Materialists Really Save Less and Borrow More, and If So Why?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 503-504.

Authors

Esther Jaspers, Tilburg University, The Netherlands
Rik Pieters, Tilburg University, The Netherlands



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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