The Effect of Spending Intentions on Windfall Use
We show that receiving a windfall decreases the likelihood of choosing an option with a price exceeding the windfall amount when one does not have prior spending intentions for the purchase category. However, receiving a windfall increases the likelihood of choosing such an option when prior spending intentions are present.
Citation:
Joshua I. Morris and Jonathan Levav (2016) ,"The Effect of Spending Intentions on Windfall Use", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 750-750.
Authors
Joshua I. Morris, Stanford University, USA
Jonathan Levav, Stanford University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Is Warm Always Trusting? The Effect of Seasonality on Trustworthiness
Gretchen Wilroy, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Simon Blanchard, Georgetown University, USA
Featured
C1. Promoting Subjective Preferences in Simple Choices During Sleep
Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University
Featured
Priming & Privacy: How Subtle Trust Cues Online Affect Consumer Disclosure and Purchase Intentions
James A Mourey, DePaul University, USA
Ari Waldman, New York Law School