The Effect of Spending Intentions on Windfall Use
We show that receiving a windfall decreases the likelihood of choosing an option with a price exceeding the windfall amount when one does not have prior spending intentions for the purchase category. However, receiving a windfall increases the likelihood of choosing such an option when prior spending intentions are present.
Citation:
Joshua I. Morris and Jonathan Levav (2016) ,"The Effect of Spending Intentions on Windfall Use", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 750-750.
Authors
Joshua I. Morris, Stanford University, USA
Jonathan Levav, Stanford University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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