Attention to Country-Of-Origin Information

The present study applies eye-tracking to establish the conditions under which country-of-origin (COO) information moves into the center of consumers’ attention. Moreover, applying the Stereotype Content Model to a COO context, we demonstrate that consumers’ warmth and competence country stereotypes are reflected in their warmth and competence product judgments.


Johanna Palcu, Arnd Florack, Adamantios Diamantopoulos, and Georgios Halkias (2016) ,"Attention to Country-Of-Origin Information ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 752-752.


Johanna Palcu, University of Vienna, Austria
Arnd Florack, University of Vienna, Austria
Adamantios Diamantopoulos, University of Vienna, Austria
Georgios Halkias, University of Vienna, Austria


NA - Advances in Consumer Research Volume 44 | 2016

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