Attention to Country-Of-Origin Information

The present study applies eye-tracking to establish the conditions under which country-of-origin (COO) information moves into the center of consumers’ attention. Moreover, applying the Stereotype Content Model to a COO context, we demonstrate that consumers’ warmth and competence country stereotypes are reflected in their warmth and competence product judgments.



Citation:

Johanna Palcu, Arnd Florack, Adamantios Diamantopoulos, and Georgios Halkias (2016) ,"Attention to Country-Of-Origin Information ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 752-752.

Authors

Johanna Palcu, University of Vienna, Austria
Arnd Florack, University of Vienna, Austria
Adamantios Diamantopoulos, University of Vienna, Austria
Georgios Halkias, University of Vienna, Austria



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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