Scoptophobia in Decision-Making: the Aversion to Being Observed During Decisions and Its Impact on Consumers’ Tradeoffs and Choice
This paper demonstrates that being observed by others while making tradeoffs impacts consumers’ preferences and choices. Individuals avoid being observed when deliberating and if they are observed, they engage in behaviors that help them resolve decisions with as little conflict as possible, consequently distorting their preferences and choices.
Yonat Zwebner and Rom Y. Schrift (2016) ,"Scoptophobia in Decision-Making: the Aversion to Being Observed During Decisions and Its Impact on Consumers’ Tradeoffs and Choice", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 98-102.
Yonat Zwebner, University of Pennsylvania, USA
Rom Y. Schrift, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 44 | 2016
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