Expectation-Based Effects of Common Attributes on Choice
We investigate how consumers make tradeoffs in the presence versus absence of non-differentiating attributes. We propose that non-differentiating attributes can favor a particular alternative in the set because consumers judge performance on that attribute not based on face value, but based on the difference between face and expected value instead.
Citation:
Ioannis Evangelidis and Stijn M.J. van Osselaer (2016) ,"Expectation-Based Effects of Common Attributes on Choice", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 98-102.
Authors
Ioannis Evangelidis, Bocconi University, Italy
Stijn M.J. van Osselaer, Samuel Curtis Johnson Graduate School of Management, Cornell University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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