Consuming a Machinic Servicescape

Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such consumption contexts. We offer the airport servicescape as an illustrative example.


Joel Hietanen, Mikael Andéhn, Thom Iddon, Iain Denny, and Anna Ehnhage (2016) ,"Consuming a Machinic Servicescape", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 304-308.


Joel Hietanen, Stockholm University, Sweden
Mikael Andéhn, Aalto University, Finland
Thom Iddon, Stockholm University, Sweden
Iain Denny, Stockholm University, Sweden
Anna Ehnhage, Stockholm University, Sweden


NA - Advances in Consumer Research Volume 44 | 2016

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