Consuming a Machinic Servicescape
Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such consumption contexts. We offer the airport servicescape as an illustrative example.
Citation:
Joel Hietanen, Mikael Andéhn, Thom Iddon, Iain Denny, and Anna Ehnhage (2016) ,"Consuming a Machinic Servicescape", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 304-308.
Authors
Joel Hietanen, Stockholm University, Sweden
Mikael Andéhn, Aalto University, Finland
Thom Iddon, Stockholm University, Sweden
Iain Denny, Stockholm University, Sweden
Anna Ehnhage, Stockholm University, Sweden
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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