Applications of the Need For Smell-Scale
Little is known about the individual propensities of consumers to actively engage their senses in purchase decision-making. This is especially true for the sense of smell. The current paper presents field applications of the Need for Smell-scale. Moreover, common patterns of need for touch and need for smell are identified.
Monika Koller, Thomas Salzberger, Arne Floh, Alexander Zauner, Maria Sääksjärvi, and Rick Schifferstein (2016) ,"Applications of the Need For Smell-Scale", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 744-744.
Monika Koller, WU Vienna, Austria
Thomas Salzberger, WU Vienna, Austria
Arne Floh, University of Surrey, UK
Alexander Zauner, WU Vienna, Austria
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Rick Schifferstein, Delft University of Technology, The Netherlands
NA - Advances in Consumer Research Volume 44 | 2016
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