When Detailed Information Works Better: Comparison Between 3-Colors and 5-Colors Traffic-Lights Nutritional System Labels
Two studies using implicit (i.e., automatic) tasks show that nutritional traffic light systems facilitate the recognition of the healthiest option among a pair of food products. Furthermore, a more subtle system (traffic light with five colors instead of three) works better, independently of consumers’ knowledge about the food nutritional value.
Citation:
Carolina O.C. Werle, Kévin Roche, and Olivier Trendel (2016) ,"When Detailed Information Works Better: Comparison Between 3-Colors and 5-Colors Traffic-Lights Nutritional System Labels", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 764-764.
Authors
Carolina O.C. Werle, Marketing Department, Grenoble Ecole Management, France
Kévin Roche, Marketing Department, Grenoble Ecole Management, France
Olivier Trendel, Marketing Department, Grenoble Ecole Management, France
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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