‘Compete Or Cooperate’– How Motivational Mindsets Affect Facial Beauty Judgments
The present research examines the effect of competition versus cooperation mindset on facial beauty judgments and face processing style. Initial results show that a competitive state leads to higher evaluations of female faces compared to a cooperative state. We hypothesize a social comparison resulting in self-threat as the underlying process.
Natalie Truong and George Christopoulos (2016) ,"‘Compete Or Cooperate’– How Motivational Mindsets Affect Facial Beauty Judgments", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 762-762.
Natalie Truong, Nanyang Technological University, Singapore
George Christopoulos, Nanyang Technological University, Singapore
NA - Advances in Consumer Research Volume 44 | 2016
A Penny for Self-disgust: The Effects of Favorable Review Reward on Consumers Behavior
Qingqing Guo, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University
Bing Han, Shanghai Jiao Tong University
Can Implicit Theory Influence Construal Level?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce