Marketing “Raunch Culture”: Sexualisation and Constructions of Femininity Within the Night-Time Economy

We focus on the role of the nightclub venue in supporting and perpetuating the mainstreaming of “raunch” culture. Data from social media and focus groups explores how nightclubs are contributing to the mainstreaming of porn culture, and thus contributing to condition conducive to the normalisation of sexual harassment.


Frances Rogan, Maria Piacentini, and Isabelle Szmigin (2016) ,"Marketing “Raunch Culture”: Sexualisation and Constructions of Femininity Within the Night-Time Economy", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 603-604.


Frances Rogan, Birmingham University, UK
Maria Piacentini, Lancaster University, UK
Isabelle Szmigin, Birmingham University, UK


NA - Advances in Consumer Research Volume 44 | 2016

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