Toward an Improved Understanding of the Privacy Paradox

The current research seeks to understand why consumers disclose vast amounts of personal information online despite high concerns of privacy, a phenomenon known as the privacy paradox. We show that consumers’ willingness better predicts their actual disclosure behavior than do behavioral intentions and also which factors influence the situation-specific willingness.


Mirja Bues and Wayne D. Hoyer (2016) ,"Toward an Improved Understanding of the Privacy Paradox", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 722-722.


Mirja Bues, University of Muenster, Gemany
Wayne D. Hoyer, University of Texas at Austin, USA


NA - Advances in Consumer Research Volume 44 | 2016

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