Choosing an Inferior Alternative: the Case of Disappearing “Inherited Options”
We extend work on subsequently unavailable options by examining items that consumers acquire despite their preferences. We found that when people experience a loss of an inherited option, they recoup the loss with a similar option, to the extent they choose an option that is inferior to other available options.
Citation:
Rusty Stough and Evan Polman (2016) ,"Choosing an Inferior Alternative: the Case of Disappearing “Inherited Options” ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 760-760.
Authors
Rusty Stough, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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