Choosing an Inferior Alternative: the Case of Disappearing “Inherited Options”
We extend work on subsequently unavailable options by examining items that consumers acquire despite their preferences. We found that when people experience a loss of an inherited option, they recoup the loss with a similar option, to the extent they choose an option that is inferior to other available options.
Rusty Stough and Evan Polman (2016) ,"Choosing an Inferior Alternative: the Case of Disappearing “Inherited Options” ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 760-760.
Rusty Stough, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA
NA - Advances in Consumer Research Volume 44 | 2016
E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement
Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
Examining the Link between Predicted Identity Change and Future Well-Being
Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain