Choosing an Inferior Alternative: the Case of Disappearing “Inherited Options”

We extend work on subsequently unavailable options by examining items that consumers acquire despite their preferences. We found that when people experience a loss of an inherited option, they recoup the loss with a similar option, to the extent they choose an option that is inferior to other available options.



Citation:

Rusty Stough and Evan Polman (2016) ,"Choosing an Inferior Alternative: the Case of Disappearing “Inherited Options” ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 760-760.

Authors

Rusty Stough, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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