From Consumers to Producers: the Identity Evolution of Food Bloggers
Drawing from the professional identity and serious leisure literatures, this study examines consumers’ identity as they engage in production activities. A qualitative investigation of food bloggers documents three identity forms – novice, amateur, and professional – consumers integrate as they participate in production practices, as well as identity tensions they must negotiate.
Gabrielle Patry-Beaudoin and Yannik St.James (2016) ,"From Consumers to Producers: the Identity Evolution of Food Bloggers", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 753-753.
Gabrielle Patry-Beaudoin, HEC Montréal, Canada
Yannik St.James, HEC Montréal, Canada
NA - Advances in Consumer Research Volume 44 | 2016
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
E10. Sustainable Initiatives: Cultural Identity, Regulatory Focus, and Construal Perspective
Ekaterina Salnikova, Aarhus University
Yuliya Strizhakova, Rutgers University, USA
Klaus G Grunert, Aarhus University
P8. Understanding Financial Literacy: a Meta-Analysis of the Antecedents, Consequents and Moderators
FERNANDO DE OLIVEIRA SANTINI, UNIVERSIDADE DO VALE DO RIO DOS SINOS - UNISINOS
Frederike Monika Budiner Mette, ESPM, Brazil
Mateus Canniatti Ponchio, ESPM, Brazil
Wagner Junior Ladeira, Unisinos