From Consumers to Producers: the Identity Evolution of Food Bloggers
Drawing from the professional identity and serious leisure literatures, this study examines consumers’ identity as they engage in production activities. A qualitative investigation of food bloggers documents three identity forms – novice, amateur, and professional – consumers integrate as they participate in production practices, as well as identity tensions they must negotiate.
Gabrielle Patry-Beaudoin and Yannik St.James (2016) ,"From Consumers to Producers: the Identity Evolution of Food Bloggers", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 753-753.
Gabrielle Patry-Beaudoin, HEC Montréal, Canada
Yannik St.James, HEC Montréal, Canada
NA - Advances in Consumer Research Volume 44 | 2016
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