The Push and Pull of Attachment Styles on Romantic Consumption

How and why people engage in romantic consumption is not fully understood. Two studies examine the impact of attachment styles on romantic consumption (e.g., romantic movies, weddings) and find that attachment anxiety stimulates romantic consumption and attachment avoidance functions as a barrier. These effects are driven by emotional intimacy motives.


Martin Mende, Maura Scott, Aaron Garvey, and Lisa Bolton (2016) ,"The Push and Pull of Attachment Styles on Romantic Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 560-561.


Martin Mende, Florida State University, USA
Maura Scott, Florida State University, USA
Aaron Garvey, University of Kentucky, USA
Lisa Bolton, Pennsylvania State University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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