How Thinking About Society’S Past Influences Optimism Towards Its Future

Consumers would feel nostalgic not only when reminiscing about their own past, but also when reflecting on a historic era of their society. This research probes into the latter type, exploring its impacts on optimism toward the society’s future and decisions for the society (e.g., endorsement of risky public policy).


Canice M. C. Kwan, Shirley Y. Y. Cheng, and Alex S. L. Tsang (2016) ,"How Thinking About Society’S Past Influences Optimism Towards Its Future", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 745-745.


Canice M. C. Kwan, Lingnan (University) College, Sun Yat-Sen University
Shirley Y. Y. Cheng, Hong Kong Baptist University
Alex S. L. Tsang, Hong Kong Baptist University


NA - Advances in Consumer Research Volume 44 | 2016

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