How Thinking About Society’S Past Influences Optimism Towards Its Future
Consumers would feel nostalgic not only when reminiscing about their own past, but also when reflecting on a historic era of their society. This research probes into the latter type, exploring its impacts on optimism toward the society’s future and decisions for the society (e.g., endorsement of risky public policy).
Canice M. C. Kwan, Shirley Y. Y. Cheng, and Alex S. L. Tsang (2016) ,"How Thinking About Society’S Past Influences Optimism Towards Its Future", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 745-745.
Canice M. C. Kwan, Lingnan (University) College, Sun Yat-Sen University
Shirley Y. Y. Cheng, Hong Kong Baptist University
Alex S. L. Tsang, Hong Kong Baptist University
NA - Advances in Consumer Research Volume 44 | 2016
Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations
Marina Puzakova, Lehigh University
Mansur Khamitov, Nanyang Technological University, Singapore
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA