How Thinking About Society’S Past Influences Optimism Towards Its Future

Consumers would feel nostalgic not only when reminiscing about their own past, but also when reflecting on a historic era of their society. This research probes into the latter type, exploring its impacts on optimism toward the society’s future and decisions for the society (e.g., endorsement of risky public policy).



Citation:

Canice M. C. Kwan, Shirley Y. Y. Cheng, and Alex S. L. Tsang (2016) ,"How Thinking About Society’S Past Influences Optimism Towards Its Future", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 745-745.

Authors

Canice M. C. Kwan, Lingnan (University) College, Sun Yat-Sen University
Shirley Y. Y. Cheng, Hong Kong Baptist University
Alex S. L. Tsang, Hong Kong Baptist University



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Trust in Doubt: Co-Chair's Invited Panel

Adam Berinsky, Massachusetts Institute of Technology, USA
John Gray, MentionMapp.com
Andre Spicer, City University of London, UK

Read More

Featured

The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Featured

A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory

Mohammadali Zolfagharian, Bowling Green State University
Atefeh Yazdanparast, University of Evansville
Reto Felix, University of Texas Rio Grande Valley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.