Reducing Consumer Alienation: the Effect of Making Product Producers Personal

In the era of mass production, consumers often know nothing about the person(s) who created the products they consume. Six studies show that exposing consumers to personal information about a product’s producer increases product preference. This effect is not due to increased accountability, but to a feeling of connectedness.



Citation:

Christoph Fuchs, Martin Schreier, Ulrike Kaiser, and Stijn M. J. van Osselaer (2016) ,"Reducing Consumer Alienation: the Effect of Making Product Producers Personal", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 118-122.

Authors

Christoph Fuchs, Technical University Munich, Germany and Erasmus University, The Netherlands
Martin Schreier, WU Vienna University of Economics and Business, Austria
Ulrike Kaiser, WU Vienna University of Economics and Business, Austria
Stijn M. J. van Osselaer, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews

Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School

Read More

Featured

Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships

Ankita Kumar, University of Wisconsin - Madison, USA

Read More

Featured

D4. How the Product Positioning Affect the Influence of Online Consumer Reviews on Consumer Intentions

Helison Bertoli Alves Dias, Federal University of Paraná
José Carlos Korelo, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Cecilia Souto Maior, Federal University of Paraná
Paulo Henrique Muller Prado, Federal University of Paraná

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.