Neural Prediction of Market-Level Crowdfunding Outcomes

In this paper, we present a real-world scenario in which neural data predicts market-level behavior significantly better than traditional behavioral methods. This is the first work to assess the neuropsychological processes implicated in the crowdfunding marketplace. These findings highlight the ability of neuropsychological inferences to scale to the aggregate level.


Alexander Genevsky, Carolyn Yoon, and Brian Knutson (2016) ,"Neural Prediction of Market-Level Crowdfunding Outcomes", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 59-64.


Alexander Genevsky, Erasmus University Rotterdam, The Netherlands
Carolyn Yoon, Stephen M. Ross School of Business, University of Michigan, USA
Brian Knutson, Department of Psychology, Stanford University, USA


NA - Advances in Consumer Research Volume 44 | 2016

Share Proceeding

Featured papers

See More


What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information

Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil

Read More


Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information

Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany

Read More


Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.