How Everyday Items Become Treasures: Forgoing Usage and the Escalation of Specialness
Why do people forgo using everyday items, like t-shirts or inexpensive wine, as if they are too special to use? Seven studies demonstrate that forgoing using an everyday item can spark a “specialness spiral,” leading to less usage in everyday occasions and reservation for more extraordinary occasions.
Jacqueline Rifkin and Jonah Berger (2016) ,"How Everyday Items Become Treasures: Forgoing Usage and the Escalation of Specialness", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 88-92.
Jacqueline Rifkin, Duke University, USA
Jonah Berger, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 44 | 2016
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University
P2. The Upside of Myopic Loss Aversion
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA
“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance
Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA