Postponement Specificity Differentially Affects Desire and Consumption

For self-control facilitation, specific plans are thought to be superior to their unspecific counterparts. However, the current work suggests that unspecific plans are most effective for reducing unwanted behavior. Four experiments demonstrate that unspecific postponement but not specific postponement reduces consumption of a postponed temptation through a weakening of desire.


Nicole L. Mead and Vanessa M. Patrick (2016) ,"Postponement Specificity Differentially Affects Desire and Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 88-92.


Nicole L. Mead, University of Melbourne, Australia
Vanessa M. Patrick, University of Houston, USA


NA - Advances in Consumer Research Volume 44 | 2016

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