Lost in the Supermarket: Searching For Products on Crowded Shelves

Crowded scenes make it more difficult to differentiate otherwise distinct objects. We study how the positions of products on the vertical range of the visual field affect consumers’ search experience in a retail context. We provide initial evidence for shelf location based effects on consumer search in crowded scenes.


Ana Scekic and A. Selin Atalay (2016) ,"Lost in the Supermarket: Searching For Products on Crowded Shelves", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 757-757.


Ana Scekic, HEC Paris, France
A. Selin Atalay, Frankfurt School of Finance and Management, Germany


NA - Advances in Consumer Research Volume 44 | 2016

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