Tuition Aversion: Impatience Impaired Financial Decision Making For Higher Education

Mounting student debt has prompted the government and firms to provide students with decision aids and encourage them to treat higher education as an investment decision. We find their efforts to be ineffective because the timing of the cost and benefits of college make the choice an intertemporal choice problem.



Citation:

Haewon Yoon, Yang Yang, and Carey K. Morewedge (2016) ,"Tuition Aversion: Impatience Impaired Financial Decision Making For Higher Education", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 108-112.

Authors

Haewon Yoon, Boston College, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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