Meaning Transforms Money: How Job Satisfaction Affects Consumers’ Perception and Use of Their Earnings

We propose that differences in consumers’ handling of money can be partly attributed to how consumers earn it: across four studies, we show that consumers’ satisfaction with their job imbues the money with greater intrinsic value, thereby changing how they perceive and use their paycheck.

Citation:

Quentin André, Ziv Carmon, and Klaus Wertenbroch (2016) ,"Meaning Transforms Money: How Job Satisfaction Affects Consumers’ Perception and Use of Their Earnings", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 108-112.