Meaning Transforms Money: How Job Satisfaction Affects Consumers’ Perception and Use of Their Earnings
We propose that differences in consumers’ handling of money can be partly attributed to how consumers earn it: across four studies, we show that consumers’ satisfaction with their job imbues the money with greater intrinsic value, thereby changing how they perceive and use their paycheck.
Quentin André, Ziv Carmon, and Klaus Wertenbroch (2016) ,"Meaning Transforms Money: How Job Satisfaction Affects Consumers’ Perception and Use of Their Earnings", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 108-112.
Quentin André, INSEAD, France
Ziv Carmon, INSEAD, Singapore
Klaus Wertenbroch, INSEAD, France
NA - Advances in Consumer Research Volume 44 | 2016
Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy versus Unhealthy Foods on Choices of Other Foods
Dipayan Biswas, University of South Florida, USA
Jeffrey Inman, University of Pittsburgh, USA
Johanna Held, University of Bayreuth
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Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA
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