Meaning Transforms Money: How Job Satisfaction Affects Consumers’ Perception and Use of Their Earnings
We propose that differences in consumers’ handling of money can be partly attributed to how consumers earn it: across four studies, we show that consumers’ satisfaction with their job imbues the money with greater intrinsic value, thereby changing how they perceive and use their paycheck.
Citation:
Quentin André, Ziv Carmon, and Klaus Wertenbroch (2016) ,"Meaning Transforms Money: How Job Satisfaction Affects Consumers’ Perception and Use of Their Earnings", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 108-112.
Authors
Quentin André, INSEAD, France
Ziv Carmon, INSEAD, Singapore
Klaus Wertenbroch, INSEAD, France
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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