A Sense of Wealth Or Poverty Can Help Or Hurt Charitable Giving

Are the rich more generous, or the poor? Confusingly, there are supportive findings on both sides. Three studies reconciled these conflicting findings, and showed that charitable appeals that focus attention to the self (versus others) determines whether feeling wealthy or poor amplifies or reduces generosity.


Bob M. Fennis, Lan-Nguyen Chaplin, Silviu Tierean, and Kathleen D. Vohs (2016) ,"A Sense of Wealth Or Poverty Can Help Or Hurt Charitable Giving", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 108-112.


Bob M. Fennis, University of Groningen, The Netherlands
Lan-Nguyen Chaplin, University of Illinois at Chicago, USA
Silviu Tierean, Erasmus University Rotterdam, The Netherlands
Kathleen D. Vohs, University of Minnesota, USA


NA - Advances in Consumer Research Volume 44 | 2016

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