The Emotional Dynamics in Online Customer Reviews

Our objective is to model the nature of emotional dynamics in online customer reviews. Our findings demonstrate that, rather than a diffusional process, emotions switch between stochastic regimes through time. These regimes are characterized by significant changes in the temporal frequency of reviews and the transition probabilities of emotions.



Citation:

Clara Koetz and Renaud MacGilchrist (2016) ,"The Emotional Dynamics in Online Customer Reviews", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 743-743.

Authors

Clara Koetz, Rennes School of Business, France
Renaud MacGilchrist, Rennes School of Business, France



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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