Bringing Ulysses to Scale: a Tale of Persistence, Spillovers and Customer Loyalty

Incorporating behavioral insights about self-control into actionable policy can be challenging. We examine the process by which households responded to a penalty-based self-control intervention, and offer some reassurance that such interventions can be successful and cost-effectively brought to scale, without fear of negative spillovers and consumer backlash.


Daniel Mochon, Janet Schwartz, and Dan Ariely (2016) ,"Bringing Ulysses to Scale: a Tale of Persistence, Spillovers and Customer Loyalty", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 164-168.


Daniel Mochon, Tulane University, USA
Janet Schwartz, Tulane University, USA
Dan Ariely, Duke University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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