Bringing Ulysses to Scale: a Tale of Persistence, Spillovers and Customer Loyalty
Incorporating behavioral insights about self-control into actionable policy can be challenging. We examine the process by which households responded to a penalty-based self-control intervention, and offer some reassurance that such interventions can be successful and cost-effectively brought to scale, without fear of negative spillovers and consumer backlash.
Daniel Mochon, Janet Schwartz, and Dan Ariely (2016) ,"Bringing Ulysses to Scale: a Tale of Persistence, Spillovers and Customer Loyalty", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 164-168.
Daniel Mochon, Tulane University, USA
Janet Schwartz, Tulane University, USA
Dan Ariely, Duke University, USA
NA - Advances in Consumer Research Volume 44 | 2016
K7. Responses to Online Behavioral Advertising Disclosures: Effects of Disclosure Source Trustworthiness and Message Type on Advertising Outcomes
Iris van Ooijen, University of Twente
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM