Effect of Anger and Anxiety on Choice in Self-Control Dilemmas
Negative emotions can either facilitate or impair self-control depending on the match between the goals activated by an emotion and the benefits associated with the options in the choice set. Specifically, anger boosts self-control when control facilitates dominance whereas anxiety boosts self-control when control facilitates security.
Shruti Koley, Caleb Warren, and Suresh Ramanathan (2016) ,"Effect of Anger and Anxiety on Choice in Self-Control Dilemmas", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 164-168.
Shruti Koley, Texas A&M University, USA
Caleb Warren, Texas A&M University, USA
Suresh Ramanathan, Texas A&M University, USA
NA - Advances in Consumer Research Volume 44 | 2016
N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention
Ran Li, Chinese University of Hong Kong, China
Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA