The Effect of Personal Relationships on Pro-Social Giving Behavior: Faith Based Giving.

How does the nature of our religious and personal relationships impact on our pro-social faith based giving behavior? We explore through experimental research how ‘knowing’ and ‘caring’ relationships with others influences financial generosity. Findings suggest ‘caring’ about siblings, spouses and friends makes us more generous.



Citation:

Jane Hudson and Jen Shang (2016) ,"The Effect of Personal Relationships on Pro-Social Giving Behavior: Faith Based Giving.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 737-737.

Authors

Jane Hudson, Plymouth University, UK
Jen Shang, Center for Sustainable Philanthropy, Plymouth University, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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