Good Vibrations: Consumer Responses to Technologically-Mediated Social Touch

Device notifications are often administered with vibrotactile sensations (e.g. on mobile phones, wearables), yet little research has examined the psychological and behavioral implications of this haptic feedback. We explore how vibrotactile alerts can represent technologically-mediated social touch, and ultimately influence both performance and certain incidental judgments (e.g. sender attributions).


Rhonda Hadi and Ana Valenzuela (2016) ,"Good Vibrations: Consumer Responses to Technologically-Mediated Social Touch", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 225-230.


Rhonda Hadi, University of Oxford, UK
Ana Valenzuela, Baruch College, CUNY, USA and ESADE Business School, Spain


NA - Advances in Consumer Research Volume 44 | 2016

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