Mortality Beliefs Distorted: Magnifying the Risk of Dying Young

We explore mortality beliefs by eliciting individual-level belief distributions for participants’ remaining lifespans. We find simultaneous great pessimism (about dying at < 50 years) and great optimism (about dying at > 100 years), compared to demographic data. This has important implications for a range consumer behavior, including intertemporal choice.


Peter Jarnebrant and Kristian O. R. Myrseth (2016) ,"Mortality Beliefs Distorted: Magnifying the Risk of Dying Young", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 739-739.


Peter Jarnebrant, BI Norwegian Business School
Kristian O. R. Myrseth, University of St Andrews


NA - Advances in Consumer Research Volume 44 | 2016

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