Mortality Beliefs Distorted: Magnifying the Risk of Dying Young
We explore mortality beliefs by eliciting individual-level belief distributions for participants’ remaining lifespans. We find simultaneous great pessimism (about dying at < 50 years) and great optimism (about dying at > 100 years), compared to demographic data. This has important implications for a range consumer behavior, including intertemporal choice.
Peter Jarnebrant and Kristian O. R. Myrseth (2016) ,"Mortality Beliefs Distorted: Magnifying the Risk of Dying Young", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 739-739.
Peter Jarnebrant, BI Norwegian Business School
Kristian O. R. Myrseth, University of St Andrews
NA - Advances in Consumer Research Volume 44 | 2016
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA
Family Consumption Experiences Across Generations
Tandy Chalmers Thomas, Queens University, Canada
Linda L Price, University of Oregon, USA
O1. Choice, Rejection, and Context Effects
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education