The Need to Feel Better
Contrary to popular lay-beliefs that people always strive to repair their negative feelings, we propose that individuals vary in their “need to feel better” (NFB) when they experience negative affect. We advance a new NFB construct with four distinct dimensions and demonstrate its predictive validity with respect to affect regulation.
Charlene Chen and Michel Pham (2016) ,"The Need to Feel Better", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 219-224.
Charlene Chen , Nanyang Technological University, Singapore
Michel Pham , Columbia University, USA
NA - Advances in Consumer Research Volume 44 | 2016
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
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Oleg Urminsky, University of Chicago, USA
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