The Different Effects of Benign Versus Malicious Envy on Self-Control
This research hypothesizes that benign envy, as compared to malicious envy, heightens people’s private self-awareness, which in turn leads to improved self-control and greater consistency in sequential choice. Results from four experiments provide support for our predictions, contributing to the small but growing literature on consumer envy.
Yunhui Huang and Jaideep Sengupta (2016) ,"The Different Effects of Benign Versus Malicious Envy on Self-Control ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 219-224.
Yunhui Huang, Hong Kong University of Science and Technology
Jaideep Sengupta , Hong Kong University of Science and Technology
NA - Advances in Consumer Research Volume 44 | 2016
Trust in Doubt: Co-Chair's Invited Panel
Adam Berinsky, Massachusetts Institute of Technology, USA
John Gray, MentionMapp.com
Andre Spicer, City University of London, UK
So-Bad-It’s-Good: When Consumers Prefer Bad Options
Evan Weingarten, University of California San Diego, USA
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Patti Williams, University of Pennsylvania, USA
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA