The Different Effects of Benign Versus Malicious Envy on Self-Control

This research hypothesizes that benign envy, as compared to malicious envy, heightens people’s private self-awareness, which in turn leads to improved self-control and greater consistency in sequential choice. Results from four experiments provide support for our predictions, contributing to the small but growing literature on consumer envy.

Citation:

Yunhui Huang and Jaideep Sengupta (2016) ,"The Different Effects of Benign Versus Malicious Envy on Self-Control ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 219-224.