Making Salient Immediate Post-Consumption Affects Promotes Healthy Food Choices

Three studies show (1) that consumers expect more instant than post-consumption satisfaction when choosing hedonic over healthy food items, (2) more post-consumption than instant satisfaction when choosing healthy over hedonic food items, and (3) that orienting consumers’ attention on immediate post-consumption affects redirects their choice towards more healthy food options.


Olivier Corneille, Claudia Toma, and Marcel Zeelenberg (2016) ,"Making Salient Immediate Post-Consumption Affects Promotes Healthy Food Choices", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 725-725.


Olivier Corneille, Université catholique de Louvain
Claudia Toma, Université libre de Bruxelles
Marcel Zeelenberg, Tllburg University


NA - Advances in Consumer Research Volume 44 | 2016

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