Money and Me: Thoughts of Money Change Individuals’ Self-View

We show that money thoughts shift individuals’ self-view (study 1) towards more agency and less communion when accuracy is central but does not similarly affect the way other people are viewed (study 2). When accuracy is not central, money shifts self-view towards an ideal, agentic and communal self (study 3).


Leonie Reutner, Mirella Walker, and Rainer Greifeneder (2016) ,"Money and Me: Thoughts of Money Change Individuals’ Self-View", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 755-755.


Leonie Reutner, University of Basel, Switzerland
Mirella Walker, University of Basel, Switzerland
Rainer Greifeneder, University of Basel, Switzerland


NA - Advances in Consumer Research Volume 44 | 2016

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