Controversial Advertising: Reflections From Professionals
This study examines the work practices of advertising professionals through in-depth interviews to gather their views on controversial advertising, specifically adverts that depict violence against women. The fragmentation of the advertising industry, especially around digital channels, has reduced opportunities for internal review leading to increases in unintentional controversy.
Citation:
Jan Brace-Govan (2016) ,"Controversial Advertising: Reflections From Professionals", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 721-721.
Authors
Jan Brace-Govan, Monash University, Australia
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
The Best of Both Worlds: Androgyny in Consumer Choice
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas
Featured
Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making
Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada
Featured
How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising
Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA