Controversial Advertising: Reflections From Professionals

This study examines the work practices of advertising professionals through in-depth interviews to gather their views on controversial advertising, specifically adverts that depict violence against women. The fragmentation of the advertising industry, especially around digital channels, has reduced opportunities for internal review leading to increases in unintentional controversy.



Citation:

Jan Brace-Govan (2016) ,"Controversial Advertising: Reflections From Professionals", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 721-721.

Authors

Jan Brace-Govan, Monash University, Australia



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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