Creativity From Chaos: Disorder Material Display and Consumer Creative Success
Our research demonstrated that when the materials to be used creatively are displayed in a disorderly manner, people feel that they are more creative (i.e. subjective creativity) and objectively rated more creative in accomplishing a creative task. Subjective creativity also increase evaluations of the products/tools they are using.
Rong Huang, Weiling Ye, Darren Dahl, and Yuqian Chang (2016) ,"Creativity From Chaos: Disorder Material Display and Consumer Creative Success", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 736-736.
Rong Huang, Shanghai University of Finance and Economics, China
Weiling Ye, Shanghai University of Finance and Economics, China
Darren Dahl, University of British Columbia, Canada.
Yuqian Chang, Shanghai University of Finance and Economics, China
NA - Advances in Consumer Research Volume 44 | 2016
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