The Two Faces of Innovation Adoption: How Envy Affects Consumers’ Evaluation of Innovative Products
Employing a dual-process model, four experiments demonstrate that when consumers experience envy, those who are more inclined to attend to their feelings (vs. cognition) are driven by a self-enhancement (vs. self-protection) motive. Accordingly, these envious consumers are more likely to exhibit positive (vs. negative) attitudes toward innovation adoption.
Jaeyeon Chung and Leonard Lee (2016) ,"The Two Faces of Innovation Adoption: How Envy Affects Consumers’ Evaluation of Innovative Products", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 70-75.
Jaeyeon Chung, Columbia University, USA
Leonard Lee, National University of Singapore, Singapore
NA - Advances in Consumer Research Volume 44 | 2016
When do More Options Produce Worse Choice?
Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA
N12. Untangling Different Envy Episodes and their Effects on Brand Attitude
Kirla C Ferreira, EAESP-FGV, Brazil & City University of London, UK
Delane Botelho, EAESP-FGV
Suzana Valente Battistella-Lima, EAESP-FGV
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA