The Effects of Power on Emotional Responses to Self-Failure

The current research examines whether power affects consumer’s emotional responses to failure experience. We showed that individuals in high (vs. low) power were more likely to feel angry to the failure experience and the impact of power on anger was amplified in the face of failure to a group task.


Derek D. Rucker, Adam Duhachek, Claire Heeryung Kim, and DaHee Han (2016) ,"The Effects of Power on Emotional Responses to Self-Failure", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 70-75.


Derek D. Rucker, Northwestern University, USA
Adam Duhachek, Indiana University, USA
Claire Heeryung Kim, Indiana University, USA
DaHee Han, McGill University, Canada


NA - Advances in Consumer Research Volume 44 | 2016

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