The Effects of Power on Emotional Responses to Self-Failure
The current research examines whether power affects consumer’s emotional responses to failure experience. We showed that individuals in high (vs. low) power were more likely to feel angry to the failure experience and the impact of power on anger was amplified in the face of failure to a group task.
Citation:
Derek D. Rucker, Adam Duhachek, Claire Heeryung Kim, and DaHee Han (2016) ,"The Effects of Power on Emotional Responses to Self-Failure", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 70-75.
Authors
Derek D. Rucker, Northwestern University, USA
Adam Duhachek, Indiana University, USA
Claire Heeryung Kim, Indiana University, USA
DaHee Han, McGill University, Canada
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice
Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada
Featured
Liminal Motherhood: Relational Partners Experience of Liminality
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas
Featured
Narrow Algorithmic Searches Perpetuate Bias
Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA