Doctoring Happiness: an Ethnographic Study on Plastic Surgery in Turkey

This ethnographically informed research investigates the entwinement of elective plastic surgery with the pursuit of happiness. We approach happiness as a “self-disciplining technique” that drives practices related to cosmetic surgery, and which we argue constitutes part of broader dynamics related to being a “proper” woman living a worthwhile life.


 Alev Pınar Kuruoğlu and Berna Tarı Kasnakoğlu (2016) ,"Doctoring Happiness: an Ethnographic Study on Plastic Surgery in Turkey", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 745-745.


 Alev Pınar Kuruoğlu, Independent Researcher, Turkey
Berna Tarı Kasnakoğlu, TOBB ETU, Turkey


NA - Advances in Consumer Research Volume 44 | 2016

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