Political Consumerism As Neoliberal Therapy: How an Actually Existing Neoliberalism Produces Entrepreneurial Passion

The authors examine the re-embedding of neoliberal discourses in market logics and histories and the governmental rationalities operating through political consumerism in a Slow Food network. They find that using therapeutic motifs Slow Food enacts an ideal of passionate enterprise that aligns communal identities and neoliberalism’s entrepreneurial skill building vision.



Citation:

Craig Thompson, Craig Thompson, and Ankita Kumar (2016) ,"Political Consumerism As Neoliberal Therapy: How an Actually Existing Neoliberalism Produces Entrepreneurial Passion", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 257-263.

Authors

Craig Thompson, University of Wisconsin-Madison, USA
Craig Thompson, University of Wisconsin-Madison, USA
Ankita Kumar, University of Wisconsin-Madison, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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