Conceptualizing Consciousness in Consumer Research: a Holistic Look At Consumers’ Mental Lives

Consumer researchers long have questioned how unconsciousness shapes behavior. This roundtable redresses the field’s neglect of consciousness’s influence. Scrutinizing consciousness from evolutionary, developmental, cultural, neurological, methodological, and applied approaches, this session offers diverse perspectives on one of the more enigmatic aspects of human existence.


Lawrence Williams and Kathleen Vohs (2016) ,"Conceptualizing Consciousness in Consumer Research: a Holistic Look At Consumers’ Mental Lives ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 713-713.


Lawrence Williams, Leeds School of Business, University of Colorado Boulder
Kathleen Vohs, Carlson School of Management, University of Minnesota


NA - Advances in Consumer Research Volume 44 | 2016

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