Is It More Rational to Say “No”?: How Choosing Versus Rejecting Alternatives Affects Information Processing

We propose that task type (choice versus rejection) can shift decision-making from the heuristic-based System-1 processing (in choice), to the deliberative System-2 processing (in rejection). Seven experiments replicate results from prior studies in the choice task and then show how these results change when a rejection task is used.


Tatiana Sokolova and Aradhna Krishna (2016) ,"Is It More Rational to Say “No”?: How Choosing Versus Rejecting Alternatives Affects Information Processing", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 185-189.


Tatiana Sokolova, University of Michigan, USA
Aradhna Krishna, University of Michigan, USA


NA - Advances in Consumer Research Volume 44 | 2016

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