Do You Know How Much You’Ll Hate the Fruit Salad? Affective Forecasting Ability and Self-Regulatory Success
We argue that individual differences in affective forecasting accuracy can in some cases predict consumers’ self-regulation above and beyond trait self-control. Further, we find that misprediction of hedonic affect – but not self-conscious affect - drives indulgence, and suggest simple debiasing strategies that correct misprediction and increase restraint.
Citation:
Hristina Nikolova and Cait Lamberton (2016) ,"Do You Know How Much You’Ll Hate the Fruit Salad? Affective Forecasting Ability and Self-Regulatory Success", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 185-189.
Authors
Hristina Nikolova, Babson College, USA
Cait Lamberton, University of Pittsburgh, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People
Freeman Wu, Vanderbilt University, USA
Adriana Samper, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Gavan Fitzsimons, Duke University, USA
Featured
Faster than Fact: Consuming in Post-Truth Society
Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart
Featured
O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions
Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA