Do You Know How Much You’Ll Hate the Fruit Salad? Affective Forecasting Ability and Self-Regulatory Success
We argue that individual differences in affective forecasting accuracy can in some cases predict consumers’ self-regulation above and beyond trait self-control. Further, we find that misprediction of hedonic affect – but not self-conscious affect - drives indulgence, and suggest simple debiasing strategies that correct misprediction and increase restraint.
Hristina Nikolova and Cait Lamberton (2016) ,"Do You Know How Much You’Ll Hate the Fruit Salad? Affective Forecasting Ability and Self-Regulatory Success", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 185-189.
Hristina Nikolova, Babson College, USA
Cait Lamberton, University of Pittsburgh, USA
NA - Advances in Consumer Research Volume 44 | 2016
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada
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Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA
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Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada