Do You Know How Much You’Ll Hate the Fruit Salad? Affective Forecasting Ability and Self-Regulatory Success

We argue that individual differences in affective forecasting accuracy can in some cases predict consumers’ self-regulation above and beyond trait self-control. Further, we find that misprediction of hedonic affect – but not self-conscious affect - drives indulgence, and suggest simple debiasing strategies that correct misprediction and increase restraint.

Citation:

Hristina Nikolova and Cait Lamberton (2016) ,"Do You Know How Much You’Ll Hate the Fruit Salad? Affective Forecasting Ability and Self-Regulatory Success", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 185-189.