(Emotional) Reference Point Formation
Decision-makers code financial outcomes as gains or losses relative to a reference point but little research has considered what influences its formation. Using an eye-tracking experiment, we show that incidental emotions impact reference point formation by influencing how investors allocate attention to different pieces of financial information in stock charts.
Milica Mormann, Luke Nowlan, and Joseph Johnson (2016) ,"(Emotional) Reference Point Formation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 185-189.
Milica Mormann, University of Miami, USA
Luke Nowlan, University of Miami, USA
Joseph Johnson, University of Miami, USA
NA - Advances in Consumer Research Volume 44 | 2016
How Incremental Theory Enhances or Reduces Charitable Giving
Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea
Semantic Processes in Memory-Based Consumer Decision Making
Sudeep Bhatia, University of Pennsylvania, USA
D3. Social Exclusion and WOM about Past versus Future Experiences
Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany