(Emotional) Reference Point Formation

Decision-makers code financial outcomes as gains or losses relative to a reference point but little research has considered what influences its formation. Using an eye-tracking experiment, we show that incidental emotions impact reference point formation by influencing how investors allocate attention to different pieces of financial information in stock charts.



Citation:

Milica Mormann, Luke Nowlan, and Joseph Johnson (2016) ,"(Emotional) Reference Point Formation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 185-189.

Authors

Milica Mormann, University of Miami, USA
Luke Nowlan, University of Miami, USA
Joseph Johnson, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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